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brooke clay: habitual traveler.


Since launching Rural Gone Urban, my career in digital branding and story telling has afforded the opportunity to travel the country.

Talk about a match made in heaven.

When I fell head-over-Lucchese kicks in love, moved to North Carolina, moved again to Texas, moved again to Tennessee and then lived through my heart shattering into a million pieces as I packed my bags yet again, I knew adventures could heal my soul.

This blog and I have been through a lot together: graduate school, first jobs, second jobs, cross-country moves, third jobs, fourth jobs, funerals, an engagement, a marriage ... and a divorce. 

We've learned a lot, grown even more and we're still adventuring. 

Let's adventure together.


A transplant by nature – home was first surrounded by soybeans and corn

Then by the power of the witness relocation program I became accustomed to a life of black cows, wheat pastures and cowboys. White Label, Polo wearin’, smells-like-freshly-cut-hay – cowboys.

While not completely true, that is the story I told my sixth grade class when I didn't have a strong reason for my family's move to Oklahoma.

After 5 years – and two degrees – in Stillwater, America, I packed my gas-guzzling SUV and moved to the thriving metropolis of Oklahoma City, which is where Rural Gone Urban got its start.


started from the bottom.

I was raised on rural route three out past where the blacktop ends, and now I'm traveling the world spreading the digital strategy gospel to agriculture and food industries. About time I put that master's in international agriculture to good use, am I right?

While living a roaming existence - somewhere between rural and urban where Starbucks occupies most corners -  I have my choice of grocery stores (traditional, speciality, organic, farmers' market), and I participate in the paved concourse of twisted roads where the people drive boxes, on their way to work in a big box, where they’ll probably stare at a box all day.

I love agriculture. And food. And taking pictures of food and agriculture. So, here we are.

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full time hustle: digital media strategy consultant

Through social media campaigns, blogger influence programs, and media training, I teach brands how to build lasting relationships with the people who matter most: your customers.

I have the work ethic of a farm hand and the creative brain of a big agency, and I love blending the two to help tell the story of small town, America to the masses. But I'm not interested in telling it the same way over and over again. (Even though I do love a solid Tim McGraw remix.) Instead, I teach traditional brands how to modernize their social and digital strategy, so they can turn their audience into advocates.