We Have Work to Do
I’M A DIGITAL STRATEGIST HELPING BRANDS HOLD MEANINGFUL CONVERSATIONS ONLINE.
Through social media campaigns, blogger influence programs, and media training, I teach brands how to build lasting relationships with the people who matter most: your customers.
I have the work ethic of a farm hand and the creative brain of a big agency, and I love blending the two to help tell the story of small town, America to the masses. But I'm not interested in telling it the same way over and over again. (Even though I do love a solid Tim McGraw remix.) Instead, I teach traditional brands how to modernize their social and digital strategy, so they can turn their audience into advocates.
I HELP FOOD AND AGRICULTURE BRANDS…
Execute digital strategy according to your unique brand standards
Engage audiences with fresh content.
Influence consumers through relevant information, emotion and entertainment.
Learn tactics for creating a successful digital campaign.
From growing up in Oklahoma to working in downtown Nashville, I have a special perspective to offer consumers. I know what it’s like to stand in the field and the Whole Foods checkout line. I’ve found joy in both rural America and urban life.
I DON’T BELIEVE IN THE “US VS. THEM” APPROACH TO FOOD. I BELIEVE IN ENGAGING, HARDWORKING CONTENT MADE BY HUMAN HANDS, AND THAT REAL CONVERSATIONS MAKE ALL THE DIFFERENCE.
Let's plan, strategize, and execute.
Sometimes you know where you’re going, but you’re not sure how to get there. We can be your travel agent. From all-encompassing strategy sessions to one-on-one quarterly content calendar development, we can tailor sessions to meet the unique needs of your business.
Comprehensive Influencer Programs, Partnerships, and Events
Digital influencers can elevate your brand and share your brand’s story in a way that is unique to their highly-engaged community. Unlike traditional media pitching, digital influencers require a pre-existing relationship and on-going support. We’ve launched influencer programs, cultivated on-going communications on behalf of brands and planned intensive blogger events and farm tours. We can tailor influencer programs, partnerships, and events based on your specific needs of your company.
Video Campaign Production
From storyboarding a 10-video social media series to serving as an on-site agriculture expert for a television series, we can create a tailored strategy for your project.
Squarespace Website Design
Whether you’re starting from scratch or giving your current site a makeover, owning a piece of internet real estate is a tremendous investment for your business. We’ll start with a comprehensive site audit, which gives insight on how to showcase search-friendly content while providing a quality experience for your customers.
Your site serves not only as the digital front door for your customers, but also as the hub for campaigns and social media initiatives. By staying true to your brand, we’ll ensure your site is reflective of your business.
Social Media Content Creation
Curating an authentic dialogue with an engaged community of loyal, active customers not only relies on sound strategic thinking, but also access to available time. The latter, of course, is a hot commodity for your business. Through my content and community management, we’ll work together to create a strategy that fits your business and respective target audiences.